220 job titles, just four key skills

but one challenge that non-tech companies have is presenting themselves to the market as a logical destination, a compelling destination for tech talent versus tech companies. The client was struggling to attract and it was also losing a lot of candidates from the process to other opportunities at tech firms. So what we did there was we conducted an analysis of 220 tech role profiles and job titles that the bank was going to market with that didn't necessarily make sense. They were very banky, very about that bank as opposed to appealing to, or at least not even appealing, just making sense to the tech talent landscape as a whole. And we narrowed that down to four key skills that underpinned all of those roles. All of those 220 roles had four key skills. And so we created a new EVP for tech hiring based around those four key skills, new reaches out into the market based around those four key skills.